Competition Bureau Canada: The urgency is fake, but the deception is real

Competition Bureau Canada

Canada News Centre

The urgency is fake, but the deception is real

by Competition Bureau Canada on Monday 25 November 2024 03:43 PM UTC+00 | Tags: news-releases
We have all experienced it – the pressure to buy right away to get a great deal on a product before the sale ends or to snap it up before stock runs out. Marketing tactics that create a sense of urgency to encourage you to buy quickly are known as urgency cues. When you shop for deals, remember that while some urgency claims can provide valuable information to a consumer if they are true, some can be deceptive or fake.
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